My Leads Club had a speaker this morning on branding.  Lots and lots of useful information.  But one thing he mentioned that struck home is that, as a small business owner or sole proprietor, our personal image is part of our brand.  That's exactly what I have been saying for a couple years.
 
When you meet someone for the first time, you have 7 to 30 seconds before that person forms an opinion of you.  This first impression is based more on how you look than on the actual words you say.  It is essential that your image or personal brand says what you want to say about yourself.  You need to think about what message you want to send and dress accordingly.  However, you must keep in mind and work with what Mother Nature gave you.
 
How can a personal color analysis help you?  Your color analysis will give you the colors that you look best in.  But, in addtion, your How to Use Your Colors guide will tell you what message you are sending with these colors.  Your dark neutral sends the message that you are powerful and professional, your eye-related neutral that you are believable, your skin tones that you are friendly.  You want to look rested, wear your related white, exciting wear one of your dramatics. 
 
Steve Jobs' personal brand is jeans, black turtleneck, and athletic shoes.  James Bond has his perfectly fitted tuxedo.  What will be your personal brand?