Wondering if color is really important?  I took the following quote from an email to me from Kristy Hawke.  It's about the Nevada Women's Expo and the article is entitled "Tips to Trade Show Success."
 
"7. Booth Design. You have three seconds to make an impression on those walking past your display. Your visuals and graphics must be large and bright, while simply and clearly communicating -- in as few words as possible -- the benefits of your product. ........

 Recently, my Leads Club did an exercise in which everyone got a question from every other member.  Here are my questions and answers.

What comes to mind when you think of blue and red?  Republicans and Democrats?  Yes.  Red power tie to show you're in charge?  Yes.  Blue shirt to show you are a team player?  Yes, again.  What about creativity vs. detail?    Probably not.  But a recent article in the San Jose Mercury News (February 5, 2009) discusses research that looks into psychological effect of color. 
 

CHAMPAGNE FASHION-AR
Sunday, March 1
6-8 p.m.
(Seminar starts promptly at 6:15 p.m.)
 
"Taking the Myth Out of Color"
by color consultant, Pat Gray

Everyone who comes gets a special gift. Bring a friend!
 
Space is limited, so RSVP right away!
 
AND HERE'S MORE:
Every person who attends will receive a sampling of their personal analysis AND a gift bag AND a discount on a future full-blown color analysis.  
 

The "lipstick index" was first used by Leonard Lauder, chairman of Estee Lauder, in 2001.  During that recession, lipstick sales increased by 11%.  During the Depression, cosmetic sales increased 25%.  What's happening so far in this recession?  Well, in the 12 weeks period ending January 26, lipstick sales are up 5.4%  What's the theory behind the lipstick index?  In hard times, consumers put off large purchases, but by buying a new lipstick, women can indulge a little and do something to make themselves feel better.  Any th

I just finished 3 days of training with Alyce Parsons and Mimi Dorsey learning the Universal Style system.  I am now a certified Universal Style consultant for men and women.  This is a fantastic system to determine and create your own personal style.
 

I have a busy, busy week coming up.  I'll be taking Universal Style training Monday, Tuesday and Wednesday.  The Universal Style system was designed by Alyce Parsons to help men and women recognize and develop their own personal clothing style.  By the end of the training, I'll be a Universal Style Certified Consultant and be able to help you through the seven styles--Sporty, Traditional, Elegant, Alluring, Romantic, Dramatic, and Creative--and find the one that's just right for you.
 
 

The United Nations declared 2009 as the International Year of Natural Fibres.  Wool is one of the best known natural fibers. Sheep have been used by man for clothing as far back as 8,000 BC, but was not spun into fiber and made into cloth until about 3,000 BC. Wool was an important part of economies of Babylon, Rome, and, later, Spain and England. In fact, wool w

I know some may wonder, "Why, why spend THAT much money on a color analysis?  What a waste!"  Or some of you say, " I wear what I like and what's comfortable."
 
Well, here's a few things you'll get from your color analysis.
 
One, instead of wearing what you like, you'll love what you're wearing. 
 

My Leads Club had a speaker this morning on branding.  Lots and lots of useful information.  But one thing he mentioned that struck home is that, as a small business owner or sole proprietor, our personal image is part of our brand.  That's exactly what I have been saying for a couple years.